Released on = April 13, 2006, 5:17 am

Press Release Author = Lee Traupel

Industry = Internet & Online

Press Release Summary = To get the full potential from localized Google and Yahoo
searches, a website should be optimized to suit the needs of the local market. This
can be done by adding local information in the content, using localized keywords,
adding a separate webpage that talks about and delivers only local information and
services.


Press Release Body = Online businesses can reach their local markets easily through
search engines. Internet marketing companies can now submit your website URL in
Google and Yahoo directories geared specifically to local markets.

To get the full potential from localized Google and Yahoo searches, a website should
be optimized to suit the needs of the local market. This can be done by adding
local information in the content, using localized keywords, adding a separate
webpage that talks about and delivers only local information and services.

Most websites lose a great deal of targeted traffic by leaving out localized
keywords that seem obvious to users already on the page. For example, a site geared
specifically for real estate in California may only mention "California" once in the
text because other elements on the site such as images and city names make it
apparent to a user that the real estate offered is located in California. However,
search engines can't make judgments like human minds and will look for multiple
instances of the word California on the site's pages.

It is easier to get search engine indexing and higher search ranks pages with
localized keywords these focused keywords are less competitive. Adding your store's
or place of businesses' address or driving direction to the page footer is one easy
way to add localized keywords to every page of a site.

Once your website has been optimized with localized elements on it, your internet
marketing company will execute local submissions to Google and Yahoo. You can also
submit your website to location specific e-directories and online yellow and white
pages to create more online business recognition as well as the major search engines
who may not offer localized submissions.

With new localized searches from Google and Yahoo, site owners operating in local
areas can now drive targeted traffic to their sites. Not only are localized
keywords a popular choice but there is less competition for the keywords.
411webinteractive.com's new localized search engine marketing strategy can help
drive greater amounts of targeted traffic to small businesses that have, until now,
been buried under the world-wide traffic.


Web Site = http://www.411webinteractive.com

Contact Details = Address: 10559 Jefferson Blvd.
phone no.: 1.31040169
E-mail: seo411@411web.com